From SEO to GEO: 4 Ways to Get Cited by AI Search
Generative Engine Optimization (GEO) improves AI search visibility through entity-based content, structured data, information gain, and citation-ready formatting. Brands earn mentions in Google AI Overviews, Perplexity, and ChatGPT by creating authoritative content that answers intent clearly and connects related concepts naturally. AI search rewards citations, not rankings. Traditional SEO signals alone are losing influence. Pages…