New York’s New AI Ad Disclosure Law Forces Brands to Clearly Label Synthetic Performers in Ads

New York’s New AI Ad Disclosure Law Forces Brands to Clearly Label Synthetic Performers in Ads

The room was quiet as lawmakers spelled it out clearly: if an advertisement uses an AI-generated face, voice, or body, viewers have a right to know. New York has now updated its business laws to require advertisers to disclose the use of AI-created “synthetic performers” in commercial ads. The move reflects growing concern about transparency … Read more